The Conversion Scientist ARCHIVE™

See the Conversion Scientist LIVE

It’s going to be a busy Spring for me, and that means you have several chances to see me, Brian Massey, Conversion Scientist (applause). I’m speaking at several different conferences, three of which are in Austin and one of which is no charge. I hope to see you at one of these.

Austin Engagements

I’ll be presenting my Web Strategies Workshop at RISE Austin on March 4 at 10:00am. We’re meeting at the Thistle Cafe downtown. Check out all of the other presentations happening around town, too.

I’ll be part of a panel talking about Testing and Optimizing for Conversion on March 11 at 1:00pm. PubCon is one of the best search shows to come to Austin.

Everyone who is anyone in Austin will be at Interactive Austin. I’ll be there too talking about my favorite subject: Conversion.

Elsewhere Around the Country

You may or may not know that I write a ClickZ column on Behavioral Marketing. I’ll be in Hollywood on March 23 to moderate the panel entitled BT Partners — Choosing Wisely.

I’ll be returning to Innotech Oregon on April 23 to discuss Social Conversion, a topic that Dave Evans and I have done some work on lately.

I look forward to seeing you in person.

ConversionCast: Convert Someone to Your Valentine at Flavia

Is Flavia going to help us get some x’s, o’s and some !’s?

It’s time for another special ConversionCast compliments of our friends at Flavia. We look at the three strategies that will make or break an eCommerce site:

• Categories
• Product Pages
• Checkout Process

We also take a hard look at their Home page.

Flavia has one thing going for them: they have metrics installed. In fact, they are double covered with metrics from Omniture Site Catalyst and Google Analytics. This means they know if a change will make a difference in their sales.

More ConversionCasts

Will their customers be their Valentines by buying their products? I’ll try to find out for you.

You can submit your site or landing page for a ConversionCast. Don’t miss our ChristmasCast if you’re into Holiday conversion.

“Valentine” courtesy Daniel Adam Johnson via the Podsafe Music Network

Behavioral Targeting Lullaby

What if George Carlin had riffed on behavioral targeting?

In doing the research for my new ClickZ column on behavioral marketing, I became fascinated by all that could be measured and inferred about me from the simple act of visiting a Web page. The agents at work when you visit a Web site are an invisible Pixel and something called a Cookie. Then the marketers, advertisers, publishers, scientists and statisticians go to work on the data, divining what they can from it about you and what ads you want to see.

The list, which you will find on ClickZ.com, is long, ironic, funny and sometimes disturbing. It’s exactly the kind of thing that needs a Carlinesque treatment.

Download | Subscribe | On iTunes

Try as I might, I’m no George Carlin. Here’s the real deal. Warning: Explicit Language