The Conversion Scientist ARCHIVE™

Applying the Scientific Method to your Behavioral Marketing

Scientific Method? Hey, I’m a Conversion Scientist

As you learned in a previous post, I’m just wired to see the world through the scientific method. It get’s extreme.

In this month’s ClickZ Behavioral Marketing Experts column, I apply it to behavioral advertising. The thing I love about the scientific method is that it quickly exposes the challenges in your marketing campaign. Behavioral Marketing is a Conversion Scientists dream, but it poses some challenges when developing hypotheses and figuring out "why" something worked or didn’t work.

The bottom line: don’t just ask your behavioral advertising partner about their technology, methodology and ad network. Ask about the ways they interface with you to ensure you’re getting the best information when investigating, hypothesizing, testing and evaluating.

ClickZ: Behavioral Marketing and the Scientific Method

What is Your Social Conversion Rate?

New presentation debuts at Innotech eMarketing Summit in Portland

After collaborating for a ClickZ article on Social Conversion with Dave Evans, I was pleased to get an opportunity to work with him to expand on the topic. I presented the topic at the eMarketing Summit during Innotech Portland 2009.

This is a topic that is moving quickly, and I suspect you will have something to say. Please do.

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What to Test! Returns to Interactive Austin 09

You can still get a discount with the code TPH200 today

The last time we played What to Test! The Conversion Quiz Show, we were throwing balls and learning about content that converts.

I’m teaming up with Alissa Ruehl of Apogee Search at Interactive Austin 09 bring it back.

• They tell you that you should test copy, but what will your visitors respond to?
• They tell you to test different button text, but which ones?
• They tell you to try different headlines, but how do you choose?

We’ll be covering the “Conversion Stack” which is the levels and kinds of conversion you can consider based on your resources and experience.

Join us at Interactive Austin ’09 where everyone that is anyone will be … interacting. Use code TPH200 to get $25 off of your registration fee TODAY ONLY.