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Getting Started with Behavioral Marketing

January 7, 2009 on 12:24 pm | In Behavioral Marketing | 1 Comment

My New Series for ClickZ

image I’ve begun a series on ClickZ on Behavioral Marketing. If you follow my writing, you may realize that I don’t write about behavioral marketing — at all. This is new ground for me, and that may be my advantage. I’m not a Behavioral Marketing expert. I’m willing to ask the dumbest of questions, and to do it in a public space.

If you’re not a behavioral marketing expert either, you may find my “beginners mind” approach helpful; you’re the business owner or marketer that I am writing for.

You can subscribe to my ClickZ Experts Feed to get my future articles as well as articles from the wicked-smart marketing people at ClickZ.

My special thanks goes out to Chris Vanderhook of Specific Media, who patiently listened to my questions for this first article.

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1 Comment

  1. Brian,

    I enjoyed your article.

    I thought I’d pass along these links that offer insight into behavioral targeting.

    http://lunchpail.knotice.com/2008/09/19/shoporg-targeting-the-war-over-data/
    this link talks about behavioral targeting issues.

    http://lunchpail.knotice.com/2008/07/18/is-behavioral-targeting-really-internet-stalking/
    this link talks about the two types of behavioral targeting.

    Hope they’re helpful.

    Comment by Casey — January 9, 2009 #

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