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What Can We Learn From the Web Sites of Behavioral Marketing Vendors?

May 28, 2009 on 12:40 am | In Behavioral Marketing | Comments Off

There is a great deal of information, but you have to decipher the code.

In my ClickZ column this month, The Language of Behavioral Marketing Part 1, I explore the Web sites of many of the popular behavioral marketing vendors looking for clues to help me put them in buckets. This is the first in a two-part series that seeks to clear the fog that lies over the industry.

Behavioral marketing vendors aren’t the only businesses whose Web sites need some help.

I hold forth that the Web sites of the industry make these mistakes:

• Everyone’s a Leader
• Shooting at the "Other Guys"
• Everyone Does Everything
• Valueless Value Propositions
• Playing It Safe

I also throw in a few honorable mentions for sites that take a more daring approach in an effort to communicate their value to the marketplace.