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	<title>Comments on: The Superstitions That Keep You From E-mail Success</title>
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	<link>http://conversionscientist.com/wordpress/developing-personas/methodical/the-superstitions-that-keep-you-from-e-mail-success/</link>
	<description>Back off, man. I&#039;m a scientist.</description>
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		<title>By: Matt Scherer</title>
		<link>http://conversionscientist.com/wordpress/developing-personas/methodical/the-superstitions-that-keep-you-from-e-mail-success/comment-page-1/#comment-2</link>
		<dc:creator>Matt Scherer</dc:creator>
		<pubDate>Tue, 25 Nov 2008 20:54:48 +0000</pubDate>
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		<description>Brian,

This is excellent work.   I am going to forward to a couple of colleagues.  Awesome stuff......</description>
		<content:encoded><![CDATA[<p>Brian,</p>
<p>This is excellent work.   I am going to forward to a couple of colleagues.  Awesome stuff&#8230;&#8230;</p>
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		<title>By: Irene Watson</title>
		<link>http://conversionscientist.com/wordpress/developing-personas/methodical/the-superstitions-that-keep-you-from-e-mail-success/comment-page-1/#comment-1</link>
		<dc:creator>Irene Watson</dc:creator>
		<pubDate>Tue, 25 Nov 2008 18:44:26 +0000</pubDate>
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		<description>Thanks for posting this info. I specifically agree with your comment &quot;If their needs change, if they lose interest, they’ll tell you by unsubscribing (since you make this so easy).&quot;  That&#039;s the beauty of the opt-in/opt-out system.  It gives the subscriber the &quot;control&quot; of what they want and don&#039;t want.</description>
		<content:encoded><![CDATA[<p>Thanks for posting this info. I specifically agree with your comment &#8220;If their needs change, if they lose interest, they’ll tell you by unsubscribing (since you make this so easy).&#8221;  That&#8217;s the beauty of the opt-in/opt-out system.  It gives the subscriber the &#8220;control&#8221; of what they want and don&#8217;t want.</p>
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