http://conversionscientist.com/wordpress/developing-personas/relate-to-four-connect-with-thousands/ Back off, man. I'm a scientist. Sat, 30 Apr 2011 21:00:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://conversionscientist.com/wordpress/developing-personas/relate-to-four-connect-with-thousands/comment-page-1/#comment-7270 Content strategy and web writing | just write click Sat, 26 Dec 2009 22:02:43 +0000 http://conversionscientist.com/wordpress/developing-personas/relate-to-four-connect-with-thousands/#comment-7270 [...] And here’s the thing. People are not backing down from figuring out a great web strategy despite the challenges, and finding great success. I had a great lunchtime conversation with Brian Massey, the Conversion Scientist. He basically mapped technical publications’ typical goals to the personas that help you encourage a conversion. Fascinating! He describes four personas typically used by marketing writers on the web in the blog post, Relate to Four, Connect with Thousands: [...] [...] And here’s the thing. People are not backing down from figuring out a great web strategy despite the challenges, and finding great success. I had a great lunchtime conversation with Brian Massey, the Conversion Scientist. He basically mapped technical publications’ typical goals to the personas that help you encourage a conversion. Fascinating! He describes four personas typically used by marketing writers on the web in the blog post, Relate to Four, Connect with Thousands: [...]

]]>